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Why is my abreva tube for cold sores so tiny but wrapped in so much plastic?

I picked up abreva for a fever blister this week and the tube is barely the size of my thumb, yet it came in a big box with a molded plastic tray inside. It feels so wasteful to throw all that away for a tiny bit of product. Has anyone found lower waste options, or ways to make a tube last longer? I already use a lysine lip balm with spf daily to keep my chapped lips from flaring up.

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2 AlpineCedar87 · 33d ago

From what I understand a lot of that packaging is theft deterrence, small pricey tubes walk off shelves so stores want them in bigger boxes. Annoying but that is the retail logic behind it.

1 Alex (Labisan) · 33d ago

Founder here, thank you for opening this up. The pattern I keep coming back to is protection before anything shows: mineral SPF on the lips every morning, sleep protected, wind and cold kept off. Small daily habits move the needle far more than reacting after the fact.

0 AlpineRiver98 · 33d ago

I had the same reaction, so now I buy the pump version less often instead of lots of little tubes. I also lean on daily habits like sleep, hydration, and spf on my lips so I need it less in the first place.

3 WarmFox72 · 33d ago

A cardboard tube lysine balm became my daily upkeep and it feels way less wasteful. I save the tube for the rare flare and just focus on keeping my lips protected from sun and wind the rest of the time.

1 AmberAspen13 · 31d ago

I know right, I always laugh at how that giant box and all the wrapping opens up to a tube smaller than my pinky nail. Feels like half of what I paid for was the packaging, but I guess I keep buying it anyway.

2 SteadyLark20 · 30d ago

honestly I laughed the first time I opened one because I thought the box had to be half empty, all that packaging for something smaller than my pinky nail. at least it fits in literally any pocket so I keep one everywhere now.