Around ten days for me untreated, faster if I catch it early.
Do not pick it, that always drags mine out longer.
Fewer outbreaks overall since I started prevention, that is the real win.
Founder here, thank you for opening this up. The pattern I keep coming back to is protection before anything shows: mineral SPF on the lips every morning, sleep protected, wind and cold kept off. Small daily habits move the needle far more than reacting after the fact.
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